Top 100 Naming Agencies
May 2022Looking for a top naming agency?
Your business trades on its name – it needs to create an impression that is both familiar and memorable and makes customers want to learn more. Choosing the best partner for your business is incredibly challenging.
That's why we've created this list of the best naming companies for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business. (And, if you want personalized recommendations, tell us about your project.)
List of the Best Naming Companies
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1
- $10,000+
- 2 - 9 employees
- Brevard, NC
Tungsten Branding is a global naming firm based in Brevard, N.C. that serves clients worldwide. They specialize in company naming, rebranding and repositioning services. Their client base ranges from multinational organizations to mid-market companies, representing financial, IT, medical and industrial businesses.
Clients
- PODS
- Johnson Controls
- Benjamin Moore
- HITACHI
Industries
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TUNGSTEN led the branding efforts of a car competition platform. They conducted trademark research to identify brand strategies and devised the client's brand message, logo, color scheme, and style guide.
"TUNGSTEN gave us a good working experience by handling every task with confidence and leading us to success."
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Need help selecting a company?
Based on your budget, timeline, and specifications we can help you build a shortlist of companies that perfectly matches your project needs. Schedule a free consultation with a Manifest analyst.
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2
- Undisclosed
- 2 - 9 employees
- New York, NY
River + Wolf is a naming agency based in New York, N.Y. with clients around the world. Its team of 6 or more provides all services relevant to brand naming, from strategic positioning and name development to brand linguistic checks, trademark screening, and design.
Clients
- Maison Ferrand
- Philips
- Calvin Klein
- CapGemini
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Wanting to break away from usual company names, a wealth management firm relied on River + Wolf's services. They presented a list and explained each name's meaning and branding impact to help the client choose.
"I understood through their work why a lot of companies with naming and branding needs continue to approach them."
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3
- $10,000+
- 2 - 9 employees
- Austin, TX
NameStormers is a brand naming agency that was founded in 1985 and based in Austin, Texas with team members extending to Los Angeles and Boston. Their 11+ employees deliver company and product name services to include name ideation, preliminary trademark screening, linguistic and cultural screening, domain status checks, naming architecture and strategy, and name testing.
Clients
- 7-Eleven (Brazilian Bold)
- Aetna (Practice iQ)
- Affinia (The Liaison Hotel in DC)
- AICPA (Privacy Check)
Visit SiteNotable Project
NameStormers helped a job-seeking company conduct research, draft names and taglines, and analyze trademarks. They also tested the company's new branding with a broad audience.
"Their research style and presentation were unique, comprehensive, and conclusive."
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4
- $25,000+
- 10 - 49 employees
- Oakland, CA
Catchword is a trusted leader in naming and branding that’s been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area, New York, and Denver, Catchword helps clients express who, what, and why they are. Industry-leading brands such as TikTok, Intel, Allergan, Boston Scientific, Starbucks, HBO, and VW turn to Catchword for creativity and strategic insight delivered with expert guidance.
Clients
- Aetna
- Allergan
- Amazon
- Corning
Industries
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Catchword provides ongoing creative services to one of the world’s largest professional services networks, including product and service naming, naming strategy, and copywriting for the US, European, and other regional groups.
“What keeps us coming back to Catchword is the ease of working with them. … I wish I could have somebody at Catchword on call at all times.” – Brand Manager, PwC
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5
- Undisclosed
- 2 - 9 employees
- New York, NY
Tanj is a naming agency headquartered in New York, N.Y. It was founded in 2009 and has about 5 employees. The agency focuses on clients that are enterprises, mid-sized, and small businesses.
Clients
- Agilent
- Alibaba
- Ally
- Capital One
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After developing a data-driven naming strategy, Tanj provided different naming options which the business narrowed down to one. The team also conducted trademark research and URL screening.
"They had a mastery of the creative, analytical, and project management aspects of the process."
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6
- $5,000+
- 2 - 9 employees
- Minneapolis, MN
Pollywog is a naming agency founded in 2007. Pollywog is headquartered in Minneapolis and has fewer than 5 employees who specialize in branding.
Clients
- Ameriprise
- Renewal by Andersen
- General Mills
- Medtronic
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Pollywog provided branding and design services for a SaaS solutions company. They followed a strict name development process until the client chose one, and then they moved on to the logo and visual identity.
“Their name development process was outstanding — it should be trademarked.”
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7
- $25,000+
- 2 - 9 employees
- New York, NY
WANT Branding is a strategic agency with offices in New York City, Miami, FL, and Denver, CO. Since 1999, the firm and its team of about 4-10 employees has specialized in all things branding and advertising.
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WANT Branding provides naming services to a marketing and communications agency. They support the naming projects of their clients, guiding them through a narrowing process until finding the right name.
“They’re very creative and knowledgeable, and they provide great stories behind each name.”
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8
- $10,000+
- 2 - 9 employees
- Berkeley, CA
Zinzin is a naming agency located in Berkeley, Calif. It was founded in 2011 and has fewer than 5 employees.
Clients
- Clutch
- 3M
- ABC
- Alcatel
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A workflow and patient management software company was looking to rebrand their image into something that represented them better. Zinzin worked to create a name that matched the client’s mission and vision.
"Their expertise was outstanding — we could just tell that they were season professionals."
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9
- $100,000+
- 10 - 49 employees
- San Diego, CA
Founded in 2005, Traina is a premier branding agency based in San Diego that is reimagining the way brands are built. By unifying strategy, design, and digital expertise under one roof, their team creates market-leading brands that are driven by data, fueled by design, and built for digital from day one.
Clients
- Microsoft
- Umo
- Brooklyn Brewery
Industries
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Traina developed a guitar manufacturer's WordPress website. They've used Adobe Photoshop and XD to create the site's design. They've implemented initial on-page SEO, and they're providing routine maintenance.
"We feel like they're coming with a lot of intelligence in their design iterations."
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10
- $100,000+
- 10 - 49 employees
- New York, NY
Founded in 2005, Motto is a branding agency with offices in Dallas, TX, and New York City. The agency and the 20+ member team are experts in UX/UI design, branding, and web design.
Clients
- Brooklyn Brewery
- Virgin®
- Andela
Industries
Visit SiteNotable Project
Motto supported rebranding efforts by recreating the overall look-and-feel of the brand. This involved consulting, designing a new logo and brand guidelines, and clarifying messaging.
"Motto was able to identify who we really are as a company and help us own it."
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11
- $5,000+
- 10 - 49 employees
- Los Angeles, CA
Unusual (formerly Gush) is a marketing company based in Santa Monica, Calif. Founded in 2015, their team of fewer than 10 serves small and midmarket businesses primarily in the advertising industry. Services include content marketing, web design, social media marketing, video production, and more.
Clients
- Amex
- BMW
- Heineken
Industries
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A web3 production studio hired Unusual to help them establish their overall brand identity. They designed the client's logo, symbols, posters, animations, and other branding materials.
"I was impressed with the fact that they knew what to do before we even started explaining and sharing references."
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12
- Undisclosed
- 10 - 49 employees
- Sausalito, CA
Lexicon Branding is a naming and branding agency founded in 1982. They employ 26 employees in their offices in Amsterdam and Sausalito, Calif., and offer expert market research and branding services to clients.
Clients
- P&G
- Coca-Cola
- Intel
- Colgate
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Lexicon Branding provides naming services for a purpose transformation consulting firm’s client. The team does trademark and linguistic checks, too. Recently, they named a cannabinoid ingredient.
“They have a lot of unique experience that they bring to the table.”
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13
- $25,000+
- 10 - 49 employees
- Geneva, IL
Rule29 is a creative strategy and design firm based in Geneva, Ill. Their 20-person team provides a wide range of creative services including branding, web design, and print design. Founded in 2000, they specialize in mid-market clients.
Clients
- Fellowes
- Make-A-Wish
- Cargill
- American Red Cross
Industries
Visit SiteNotable Project
Rule29 was hired by a SaaS company to help develop their brand identity. They've developed a defining brand guide and implemented it throughout the client's organization digitally and in print.
"R29 has a consistent work ethic and communication cadence."
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14
- $25,000+
- 10 - 49 employees
- Denver, CO
FlowState Marketing is a digital and branding agency located in Denver. Since 2016, their team of 19 has specialized in branding, content marketing, digital strategy, and more. They mainly serve small businesses in various industries: advertising, manufacturing, ecommerce, entertainment, and others.
Clients
- Subaru
- MillerCoors
- T-Mobile
- SketchUp
Industries
Visit SiteNotable Project
FlowState Branding guided a SaaS company to freshen their brand, refine their messaging, and reposition their branding to better connect to modern B2B customers. They developed brand guidelines and stylescape.
"FlowState Branding was, dare I say it, the most creative agency I worked with in my 20-year career."
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15
- $75,000+
- 10 - 49 employees
- New York, NY
Tenet Partners is a branding and marketing firm that's headquartered in New York; they have another office in Rochester, N.Y. Founded in 1973, they have approximately 40 employees that do branding, digital strategy, and print design. Clients are mostly enterprise and midmarket businesses.
Clients
- Mastercard
- Gore
- Spectrum Enterprise
- Edwards Lifesciences
Industries
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Tenet Partners is a transportation company’s marketing partner. Their team has led several marketing projects to promote the company's services, including branding, messaging, and content development.
“They can distill down complex topics to create 2–3 key points and articulate them powerfully in their content.”
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16
- $10,000+
- 10 - 49 employees
- Chicago, IL
Founded in 1996, Conjure is a full-service design agency based in Chicago. Their team of approximately 15 employees mostly services midmarket and enterprise-level clients in a variety of industries. While branding is their main offering, they also provide graphic and collateral design.
Clients
- Verso
- United States Steel
- Sodexo
- Fairmont Hotels
Industries
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Conjure helped establish the brand identity of an energy provider during a period of rapid growth. They managed communications, public relations, and the brand’s reputation and sustainability.
“They are small, agile, and confident.”
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17
- $25,000+
- 10 - 49 employees
- Del Mar, CA
California-based full-service branding and digital communications agency Jacob Tyler works with clients to bring their story to life. Founded in 2000 and now 20+ employees strong, the agency specializes in corporate identity development and positioning, planning and strategy, SEO, social media, and UI/UX design.
Clients
- AT&T
- Novartis
- Discovery Channel
- SONY
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Jacob Tyler has designed the logo and branding of an organic products manufacturing company. They’re currently doing packaging design and website development, and they will start working on digital marketing.
“Jacob Tyler makes the work dynamic enjoyable, and they’re incredibly intelligent.”
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18
- $50,000+
- 10 - 49 employees
- New York, NY
Starfish is a marketing and creative services firm based in New York City. They were established in 2002, and have 23 employees. Starfish's services include marketing strategy, branding, logo design, media planning, web design, and more.
Clients
- PwC
- Weight Watchers
- Vornado
- AST
Industries
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A financial services company hired Starfish to support their brand strategy relaunch. They conducted internal research and interviews and translated the new strategy into a brand book and brand guidelines.
“I’m really impressed with Starfish’s leadership skills, strategic mindset, and business expertise.”
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19
- $10,000+
- 10 - 49 employees
- Washington, DC
Social Driver is a digital agency founded in 2011 with a team of over 10 members. Based in Washington, DC, they offer web design, social media marketing, and digital strategy solutions for clients ranging from small firms to large businesses in the fields of health care and nonprofit, among others.
Clients
- American Nurses Association
- The Education Trust
- Elizabeth Dole Foundation
- Goodwill Industries International
Industries
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Social Driver produced two videos for a nonprofit affordable housing organization. They handled all of the audio, video editing, mixing, voiceovers, and scriptwriting. Another deliverable was an infographic.
"I give them high marks for listening and understanding what we were trying to produce."
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20
- $25,000+
- 10 - 49 employees
- London, United Kingdom
The Yard Creative is a design innovation house located in south London. It was founded in 2007 and now has a team of 19 that provides branding, market research, graphic design, and more.
Clients
- Coty
- SKINS
- Converse
- Bourjois
Industries
Visit SiteNotable Project
The Yard Creative provided branding services for a property development company. They named four products and did an integrated brand campaign that included videos and animations.
“They had the knowledge of retail and hospitality in a disruptive sense.”
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21
- $25,000+
- 10 - 49 employees
- New York, NY
Full-service marketing and development agency Ruckus was founded in 2005 in New York City. The team of more than 60 employees has experience with web development, web design, digital strategy, and branding.
Clients
- BMW
- Beekman 1802
- Unilever
- Intel
Industries
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Through a new website, logo, and overall branding effort, Ruckus helped to create a feeling of empowerment that encapsulates the company vision and identity.
"They treat every idea as if it was meant for their own business, spending the time to understand what exactly it is that I want as a client."
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22
- $25,000+
- 10 - 49 employees
- Addison, TX
Working exclusively with B2B clients, Spire creates positive interactions between their clients' brands and audiences. Spire Agency’s ultimate goal is to elevate B2B client brands; creating positive interactions between the brand and its audiences. Founded in 2005, the 15+ member team is primarily headquartered in Texas with offices in Dallas and Austin.
Clients
- TrinityRail
- American Airlines
- Dynata
- Airbus
Industries
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Spire Agency outlined the brand messaging and positioning and proceeded to redesign and enhance the UI of the business’ website. The team also designed marketing collateral and put together branded slide decks.
"Spire Agency definitely helped us step up our game."
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23
- Undisclosed
- 2 - 9 employees
- Sausalito, CA
Founded in 2002, Igor Naming Agency is a naming agency located in Sausalito, California. Serving midmarket and enterprise-level clients, their team of 2–3 employees focuses solely on naming companies and their products and services.
Clients
- Gogo Inflight Internet
- TruTV
- WHOOP Fitness Tracker
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Igor Naming Agency had been hired to assist a product design studio with renaming their company. The client wanted their brand name to live up to their business strategy.
"They had been very direct in their project management and presentation approach."
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24
- $75,000+
- 10 - 49 employees
- New York, NY
DeSantis Breindel is a branding agency based in New York. Since 2002, its team of about 30 specializes in digital strategy, branding and marketing strategy. DeSantis Breindel mainly works with mid-sized and enterprise-level clients in the information technology, business services, financial services, healthcare & medical, legal and manufacturing industries.
Clients
- Verifone
- Prospiant
- ENGIE Impact
- CenTrio
Industries
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DeSantis Breindel helped rebrand a real estate private equity firm. The process included in-depth research, messaging strategy planning, brand guidelines development, asset designs, and web design consulting.
“DeSantis Breindel’s methodical, thoughtful, and well-organized approach distinguished them from other providers.”
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25
- $1,000+
- 2 - 9 employees
- London, United Kingdom
Burst Digital is a web design company in London, United Kingdom. They offer web design, graphic design, web development, digital strategy, and more and were launched in 2018.
Clients
- Vivienne Westwood - The Vivienne Foundation
- Lucinda Green
- Clean Kitchen
- Verity Bowditch
Industries
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Burst Digital was hired by a financial management company for their web development and branding services. The team's other tasks include ongoing maintenance and content creation.
"Burst Digital helped us establish our branding and visibility."
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26
- $75,000+
- 10 - 49 employees
- Morristown, NJ
eDesign Interactive is a digital experience agency headquartered in Morristown, NJ. Founded in 2004 with a team of 30+, they create websites, digital strategy, and interactive campaigns across multiple industries.
Clients
- Turner Construction
- AP Content Services
- Wimpy Kid
- LaserNetUS
Industries
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eDesign Interactive designed and developed a website, logo, and brand for a US-government affiliated energy company. They interviewed internal stakeholders and iterated on feedback they received pre-delivery.
"They were particularly strong at talking to us and finding out what we wanted."
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27
- $10,000+
- 2 - 9 employees
- Scottsdale, AZ
AtticSalt Branding is a creative agency based in Scottsdale Ariz. and founded in 2014. Their team of 5 employees specializes in branding, graphic design, and logo design.
Clients
- Enterprise Rent-A-Car
- Red Rover
- The Joint Chiropractic
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AtticSalt Branding is an education management company’s branding partner. After a thorough study of the client’s identity and values, they’ve created a new logo, color scheme, and design assets.
"We’re impressed with their attention to detail and genuine interest in our company."
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28
- $75,000+
- 10 - 49 employees
- Philadelphia, PA
Branding firm J2 was launched in 2007. In Philadelphia, Pennsylvania, their small team focuses on branding, market research, logo, ux/ui design, and more.
Clients
- Kimmel Cultural Campus
- United Way
- Union Square San Francisco
- Susquehanna University
Industries
Visit SiteNotable Project
J2 has developed a cemetery and funeral home company’s WordPress website and branding assets. The team has also created a new umbrella logo that represents the organization’s various entities.
“J2’s passion for the project is reflected in their outputs.”
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29
- $50,000+
- 10 - 49 employees
- Chicago, IL
The Monogram Group is a branding agency based in Chicago. Founded in 1990, the team of 17 specializes in branding, market research, and advertising. They work with clients primarily in the financial services and manufacturing industries.
Clients
- Chicago Symphony
- Eli Lilly
- Goldwind America
- Lebua Hotels & Resorts
Industries
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MonogramGroup completed a rebranding project for a financial services firm when they launched into a new market. They utilized the client's company legacy to design new branding materials and a website.
"MonogramGroup was extremely open and collaborative during the project."
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30
- $5,000+
- 10 - 49 employees
- London, United Kingdom
Founded in 2017, LoveGunn is a London-based branding and design firm. Their team of fewer than 10 serves small to midmarket businesses across a range of industries. Services include branding as well as web, UX/UI, and graphic design.
Clients
- Chelsea Football Club
- Jungle Creations
- Iconic Labs
- Jealous Sweets
Industries
Visit SiteNotable Project
A sustainable fashion brand wanted to rebrand to better match the spirit of their business. They partnered with LoveGunn to change everything from the font, color scheme, and name of the company.
"Their project management style was very hands-on."
Need help selecting a company?
Based on your budget, timeline, and specifications we can help you build a shortlist of companies that perfectly matches your project needs. Schedule a free consultation with a Manifest Analyst.
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